Wednesday, April 11, 2018

Although we try to promote wines, especially from our own country of Canada, today I am going to post a negative comment. It is all about wine tasting in grocery stores. Are they really beneficial to the wine industry?

Apparently, they must be as they continually do it. Or is it just part of the contact for the winery to provide occasional tasting? I am not one to shop for wines in a grocery store, it has happened but I am mostly there for the food items.

The wine section never seems to be busy, the tasting stage is often occupied either by store staff or marketing personal not by the winery. When I do stop by for tasting one usually find an inexperienced staff member who knows little if anything about the winery they represent. Sad!

Just the other day I found myself at the Save-On-Food Store in White Rock. My wife wished to purchase some flowers and wine. It was an extremely busy store. Parking was difficult and the store crowded. It just so happened there was a sign at the door advertising Free Wine tasting 1- 4pm. Our path took us by the wine section where a tasting stand was set up along with a display of Sandhill wines. I approached the table and waited patiently and waited.

I could see two employees both stocking shelves. I am sure they could see me. I decided to move along. However, I did return as once again my path took me by the wine section of the store. Once again I was ignored. Once again I left.

My wife was now studying the flower display. As she browsed through the flowers, made her purchase and had the flowers wrapped, I watched the tasting table. Not a single person stopped. Why!

With flowers in hand, we left the store and made our way to the government liquor store for the wine.
Save-on-foods lost a sale. Sandhill lost a sale and gained some negative publicity.

Why negative, well I sent them an e-mail about my experience that day and they did not respond. It seems many big companies have forgotten they are a customer based business and should respond quickly and efficiently to customer concerns.

You know how it is a happy customer may tell one person an unhappy customer tells ten.

Sandhill  is owned by Andrew Peller Estates Ltd